MICHELLE LIPA

As founder of TRIG Collective, Michelle takes the lead on all things communications with more than 15 years of experience in non-profit, consumer and business-to-business brand strategy and public relations. Most recently, she served as the communications manager for the Thomas Keller Restaurant Group, where she was responsible for media relations, social media, brand strategy, content development and documentation, as well as the new development and content management of multiple websites.

Prior to moving to Napa Valley, Michelle was a partner at Black Twig Communications, where she worked with a variety of clients during her eight-year tenure enhancing their presence in the competitive industries of hospitality, technology, healthcare, retail and real estate. A St. Louis native, Michelle was recognized as one of the St. Louis Business Journal's "30 Under 30" Class of 2011, and she holds a Bachelor of Arts degree in Communications from Fontbonne University. 

HALEY MURRAY ROBINSON

Haley is Michelle’s right hand, assisting and managing brand strategy, social media, and media relations for TRIG’s clientele. She graduated with a Bachelor of Arts degree in Spanish Language from Mount Holyoke College, and holds certifications in Spanish, French, and WSET Level 1. Haley has 5+ years of experience in digital marketing, social media management, and media relations in the food, wine, and hospitality space. Her expertise lies in brand development, communications strategy, creative storytelling, art direction, content creation, community management, influencer partnerships, and event production.

BILLIE ADAMICK

Billie joins the TRIG as an expert in all things operational. As a former Director of Operations for a luxury transportation and concierge service, Billie is driven by details and strategic thinking. With over eight years of hospitality experience, she brings a unique understanding of the luxury landscape in both service and sales.

Originally from the Midwest, Billie and her partner Jarred have enjoyed calling Napa Valley home for the past seven years. In her free time, you can find her unwinding at a local spa or sunbathing with her two Dalmatians, watching Jarred surf on the Sonoma Coast.

AUDRA CHAPMAN

Audra joins TRIG with 20 years of experience in the wine industry. Much of her wine career has involved partnering with national brands to increase their sales and boost brand awareness. Her roles have included Wine Director of multiple restaurants; as well as Director of National Sales, Director of Private Clients, and Director of Hospitality for numerous Napa and Sonoma-based wineries. In 2016, Audra and her husband Matt established Newfound Wines. Audra’s strengths lie in personal connection, brand and communications strategy, and a deep understanding of an organization's needs in the food and wine space.

Audra holds a Bachelor of Arts degree in public relations with a minor in dance, and is a certified 200-hour yoga instructor.

ANGIE LAGLE

Angie is a freelance graphic designer and illustrator with more than 17 years experience, specializing in wine, education and philanthropy industries. With an education in Business Management, Communications and Studio Arts, Angie approaches each project from multiple angles, thoughtfully designing each aspect of the concept with input from both the right and left side of her brain. She enjoys lots of white space, balance, a hint of juxtaposition and easy-on-the-eyes designs.

When not designing, Angie enjoys bike rides, visiting botanical gardens, going to rock concerts and playing board games with her husband and two daughters.

KEVIN TYLER

Kevin specializes in writing, storytelling, marketing, branding, and research. He has more than 20 years of experience in electoral politics, city and state government, policy and legislation, higher education, and marketing and branding. Kevin is passionate about all things hospitality, including wine, food, and cocktails. He holds his CMS Level 1 and WSET Level 2 certifications, and is working towards WSET Level 3.

Kevin moved to Santa Monica, CA from Columbus, OH in November 2020 with his partner Greg. You can find some of Kevin’s writing on Instagram at @thefullbellyblogger.